# adidas Visual Identity London 2012 For a global sports and fashion brand olympic games in a hot spot such as London pose a special communicative challenge. EIGA had the creative lead for adidas brand presence at the mega event. # Besides the 2- and 3-D Design guidelines, we also developed contemporary visual aesthetics for the representation of the adidas celebrities in pr and communications together with our partners of adidas Brand Design & Events. Athletes such as Tyson Gay, Veronica Campbell-Brown, David Rudisha and Jessica Ennis were set in scene for London 2012 in sophisticated photo shoots in London and Rotterdam under the creative direction of Elisabeth Plass.