品牌的灵感来自于强大的阿尔卑斯山。The brand is inspired from the mighty alps thru forms, colours, photoystyle and names. The language which is used is Norwegian nynorsk, who makes the difference compared to other brands in the same category. Every piece of the the brand is numbered, and make each piece to a limited edition, the photos as well. Every tag is a part of a big picture from each area.