Since the naming includes the idea of design possessing multiple meanings it should be further presented in the corporate branding, and first of all in the logo. And it was decided to base on the spontaneity of paint spots as each paint spot is unique. More and more new images are created by overlaying the elements of the logo. This allows to get the endless variety of them. Overlaying spots of paint in a special way allows to create one more image ? a pointing to the audience hand focuses on them, makes them unique, shows their significance.