The design agency CB’a Graell, specialized in packaging and branding, has created the image for Berezco, the new pacharan of Ambrioso Velasco (Diego Zamora Group). The new design consists in the deconstruction of the brand. The use of a typography that communicates origin and tradition juxtaposed with a black background that makes the colours vibrate and the form of the bottle itself, enables the brand to transmit both authenticity and modernity: values that define a product that has been exclusively elaborated with the best blackthorn originating 100% from Navarra and whose traditional maceration process enables us to savour the authenticity of this pacharán.