# DEAD FOR RED: ZOMBIE WALK & BLOOD DRIVE # The goal of this project was to create a brand for an event or convention (here, a fictional zombie walk and blood drive) and then apply this new identity across all event paraphanalia. The idea was that an unorthodox zombie populated charity walk (where walkers and donors dressed in costume lurched down the route) would create interest through the element of surprise. Many of the pieces were crafted to reinforce the idea of surprise and fun, with the goal to educate the audience about an important cause in an extraordinary way.